We’ve talked a lot about information cascades and epidemics in class so I’m going to combine them and talk about people tweeting about the ebola outbreak from a few years back. Ebola is very deadly and tragic which got many people to fear it. However, it is extremely rare and unlikely for anyone in the Western world to get it. By examining the relationships between tweets and retweets, it becomes more evident how such news spread through people, and how the news has brought both positive and negative effects. Positive effects are that people are more aware of the situation and can thus help out by donating to the Red Cross charities to help the poor infected Africans. Negative effects are that people might live in unnecessary fear which is not good for their mental health. This report doesn’t have an actual diagram of the graph of the relationship structure of tweets and retweets since it’s studying thousands of tweets. It does give statistics of the graph though and I’ll use some of them to construct the graph myself but with descriptions.
To begin, it’s stated that 91% of the ebola retweets came from the initial message while 47.5% of those retweets is one direct retweet of the initial message (height 1 of the graph). Those 47.5% of retweets have a structural virality of 2. This shows that the spread of information is in a broadcast model instead of a viral model. This does make a lot of sense since the distribution of Twitter followers follows the power law with celebrities having lots of followers who would retweet from the celebrity. Celebrity tweets are often always trending so they’re easily seen. The broadcast model has its own advantages over the viral model. Because in a broadcast model, the average person would look at a tweet that’s been retweeted a lesser number of times. Having more and more retweets and adding commentary to the retweets is more likely to spread fake news since fake news spreads faster than real news, especially on a topic like ebola that is bound to shock people. If the original tweet was made by someone reliable like Barack Obama or UNICEF, then people in a broadcast model will get more reliable information since they’re closer to the reliable source.
In conclusion, no matter what topic especially if it’s serious, people should always see from whom they’re retweeting from because fake news can spread easily so it is better for everyone to retweet from a smaller group of reliable sources.
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