Why you shouldn’t make rational decisions.

While it might have the word ‘game’ in it, Game Theory can be applied to almost any interaction to explore the reasons why certain choices are made and what the best ones are in any situation. A popular example of game theory is called the prisoner’s dilemma, where two people who cannot communicate with each other but think rationally try to maximize their benefits when making a decision that affects both themselves and the other person.

Of the two who are suspects in a crime that needs a confession, they are offered a deal where if one confesses while the other doesn’t, they get to go free while the other stays in jail for, say 10 years. If neither confesses, they each get 2 years in jail, while if both confess, they each get 5 years. This can be visualized in a grid called a payoff matrix.

Looking at this, the best option for both of them is to both stay quiet, because they each only get 2 years. But if each person is thinking in terms of what would benefit them the most, they will each choose to confess. The reasoning behind this being that, if for example the A does confess, and B does too, they move from 10 to 5 years in jail; and if A doesn’t confess, and B does, they move from 2 to no years in jail. In both cases, the number of years B spends in jail decreases. A, however, is thinking the same thing, and so they each end up spending 5 years in jail. These decisions have come to an equilibrium where no one can make a decision that benefits them further, even though it is not the best option for anyone.

This system works for most decisions where the costs and benefits can be defined, for example, if we wanted to consider the decisions made when driving versus taking the bus. 

Above, the best option for each player, as with the prisoner’s dilemma, is to drive, and the results with two players don’t seem to illustrate any problem, but if we consider that each person who needs to get somewhere might have to make that same choice, the results can be visualized as below where we have two groups that can decide to take the bus or their cars.

The more people drive, the worse the roads become, but driving might always be somewhat better than being on the bus if traffic isn’t too bad. If the participants are only considering their individual benefits, the payoff can come at a cost to not only the people involved but their society as a whole. 

Everyone can still get where they want to go if they take the bus, but “If everyone is taking the bus I can take the car,” thinks everyone, and so the roads get filled by cars and the air gets filled by smog. This sort of problem, where individual benefits on shared resources detract from the common good and in the end affect the individual themselves negatively is known as the ‘Tragedy of the Commons’.

A rational agent might make a choice that is good for them alone, but it would be their whole society that pays the cost of the choice. One might ask every house in a neighbourhood to pay a small fee to keep the streetlights on, but if every house assumes they can get the light because everyone other than them will pay, the streets would stay dark.

The socially optimal equilibrium of the matrix would be for everyone to pay the small fee so that everyone can pay and benefit, but this is not the equilibrium most would reach if they were being rational agents after their own profit.

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How Triadic Closure, Balance Theory and Homophily in Social Media Networks Create a Closed System of Approval

Humans are social animals that are constantly looking for social acceptance and approval. It has been hardwired into our brains evolution since being in a group dramatically increases the chances that the individual will survive. It’s why we try to constantly track the responses of those around us, and is why people who don’t notice subtle social cues or body language have difficulty communicating. The difference between interactions in a physical and online environment is that, while out brains still function the same way, some of the stimulus required to help moderate our behaviour is blocked, and in some cases, our tribal behaviour is even intensified.

The primary goal of any site on the internet is to maximize user engagement, which is to say, make sure the user stays on their site for as long as possible. This is especially true for social media and networking sites that depend on selling ad space for profit. Given a human’s tribal brain and a platform where people share information and content, social media’s best bet to keep people on their site is to show them what they want to see.

Take for example Facebook. Facebook tries to keep their users online by making them feel comfortable and accepted, and what better way than to connect a user with people that already accept them, their in-person friendships. Given Fb can’t be entirely sure who a user’s every friend is, it extrapolates that information from the people they’re already friends with, exploring mutual acquaintances using the social networking concept of triadic closure. Triadic closure here is the idea that if a user has strong bonds with two other users, two close friends, then it is likely that the two other users may also be friends, or at the very least, know or be interested in knowing each other. For a user on Fb, this means they are generally connected with people who are at least acquainted with the people they already know.

REF: https://dzone.com/articles/triadic-closures-are-the-new-black

Another aspect of Fb beyond friending someone is the sharing of content. As Fb wants to keep users on their site for as long as possible, it is in their best interests to show a user things they will like and want to see more of. At first, this information may come from the user’s friends as they may, most likely, have common interests. But as the user interacts with the system, liking or disliking, commenting and sharing, Fb gets a better idea of what appeals directly to the user in question and directs similar content their way, so as to keep them engaged.

In the physical world, people moderate themselves due to a fear of rejection from the social structures they are a part of, even if they hold opposing views from others in their community. People who have to live and work with each other are more willing to communicate and discuss their views in hopes of reaching an agreement, due to the social consequences of antagonistic relationships in-person. 

On the other hand, the social cost of angering someone or garnering disapproval is comparatively smaller online, where if a user disagrees with another on a certain topic, there may be no obligation on either side to try to convince the other of their perspective. As such, users can easily distance themselves from those they don’t have much in common with, while seeking the acceptance of groups they already identify with. In online communities where the cost of entering and leaving is nothing, it is more work for a user to try to advocate for moderation than to simply leave and find their own echo chamber. 

This homophily, the tendency of individuals to associate with similar others, is an inherent part of human biology that social media and social networking sites can use to keep the attention of their users while also quickly delineating individuals into groups they can advertise to. This is beneficial for the platform, but turns any online interaction for the user into an echo chamber that bounces their own views and opinions back to them, which can be intensely harmful as it creates an environment of approval for all behaviours, including ones that are prejudiced or destructive.

Preventing groups with self-affirming content requires members to have relationships with communities that may have directly opposing views that the original group. This should theoretically be possible, at the very least for people undecided on their opinions, but is not a sustainable state in the long term, as per the Theory of Structural Balance for networks. It suggests that there are certain stable configurations that networks may morph, into over time: specifically, the idea of ‘the enemy of my enemy is my friend’ and ‘the friend of my friend is my friend.’

REF: https://arxiv.org/abs/physics/0605183

The latter is what is applied alongside triadic closure to suggest friendships on Fb, while the former forces the idea that, if there is friction or enmity between the two groups, anyone caught in between would at some point have to make a choice. Which is to say, if a user if friends with two people or groups that hate each other, at some point it is likely they will pick a side. This denotes the isolationism of these networks as their most stable form within the current system.

In an effort to keep users on their platform, social media strives to create accepting communities. But as a result of human tribal mentality, social network interactions and the platforms’ own goals, this acceptance comes at the cost of isolation in a cycle of approval without mediation from outside voices.

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