Author: Divyam Patel

Introduction Critical Infrastructure (CI) are physical and organizational structures and facilities (i.e., building, roads, power supplies) needed for the operation of a society or enterprise and one’s failure can cause other cascading failures (IEEE, 2022). There have been many cases of critical infrastructure failure (i.e., Hurricane Sandy in 2012 causing enormous power utility damage leading […]

Introduction Once a company gains a consumer, the goal is to retain that consumer and maximize the company’s revenue. Thus, it becomes important for the company to build a good consumer-company identification (CCI) (deep relations between the company and the consumer). The question remains, should a company participate in Corporate Social Advocacy (CSA), where companies […]