Introduction: From becoming viral from a single post to spreading news from one end of the globe to the other, information cascades play a vital role in today’s society. Most of the time, the effects are harmless, like a viral TikTok of a UTSC student bringing in an air mattress and sleeping on campus, but […]
Author: Abhay Patel
Introduction: Some time or another, you’ve probably talked to a friend about a restaurant you really like, or about a game that you recently played, or even about your experiences with certain courses and professors. These casual chats that you have are the result of an increasingly popular marketing strategy marketers use to attract more […]