In class, we learned the impact of network in society, network changed people’s living style. Here i want to show some relationships between the online purchase and covid-19. From end of 2019 to now, people’s shopping behavior has changed dramatically during this period of time, from shopping in the field to shopping online, people are changing what they buy, when and how. As more cities are blockaded, unnecessary businesses are forced to close, and customers choose not to appear in public. In addition to necessities, people’s needs are being compressed, and shopping restrictions are the new normal.
As social distance is seen as a way to slow the spread of the virus, bricks-and-mortar shopping will naturally decline. In fact, e-commerce sales are not increasing across the board, but online sellers of household goods and groceries have seen significant growth. JD.com, the China’s largest online retailer, saw sales of daily necessities quadruple from the same period last year. An Engine survey found that the average amount of money people spend online has increased by 10-30%.
E-commerce at grocery stores surged in the second week of March as shoppers chose to search the Internet for items they needed but could not find at local stores. The chart below, from Rakuten Intelligence, shows a surge in grocery-related e-commerce.
Similarly, web subscriptions and convenience services have seen significant increases in revenue and conversion rates. WITHIN, a performance-branding firm, has been tracking the impact of COVID-19 on e-commerce in specific industries by monitoring and comparing data from selected industries.
The article also talks about panic buying, the safety of online shopping and changes in product categories. As it turns out, the current epidemic is having a real impact on people’s shopping. Customers are doing their best to adapt to the new era, and their lives are changing as a result.
Reference:
Susan, M. “Understanding the COVID-19 Effect on Online Shopping Behavior”. Retrieved from BIGCOMMERCE: https://www.bigcommerce.com/blog/covid-19-ecommerce/#changes-in-revenue-across-ecommerce